Why We Stopped Scrolling
The moment we realized the infinite feed wasn't feeding us anything at all.
There's a peculiar moment that happens to everyone eventually. You're scrolling through your phone—Twitter, Instagram, TikTok, doesn't matter which—and suddenly you look up. Twenty minutes have vanished. You can't remember a single thing you saw.
That moment happened to us in 2024. It was the beginning of yofo.
The Infinite Feed Problem
The infinite scroll was designed to be frictionless. No page breaks, no loading screens, no natural stopping points. Just pure, uninterrupted content delivery.
"The best way to get someone to do something is to make it easy." — BJ Fogg
The tech industry took this advice to its logical extreme. They made it too easy. So easy that stopping became the hard part.
What We Lost
When we stopped scrolling, we started noticing what we'd lost:
- Deep reading — the ability to sit with a long article or book without reaching for our phones
- Boredom — the productive kind that leads to creativity and reflection
- Present moments — conversations, meals, walks that we experienced fully instead of documenting
- Sleep — the blue light was just the beginning; the mental stimulation continued long after we put our devices down
The Science of Capture
Your attention is being captured, not earned. There's a difference.
When you choose to focus on something—a book, a conversation, a problem at work—that's earned attention. You decided it was worth your time.
When an app uses variable reward schedules (the same mechanism behind slot machines) to keep you refreshing, that's captured attention. You didn't decide anything. You were manipulated.
A Different Approach
What if instead of infinite content, you received finite content? What if instead of algorithmic chaos, you received human curation?
This is the premise of yofo: three moments of calm per day. Morning, noon, and night. Each one curated by AI that understands you, not by algorithms optimizing for engagement.
We're not anti-technology. We're building technology that respects your attention instead of exploiting it.
The Quiet Mind
There's a state of mind that most of us have forgotten exists. A state where you're not anticipating the next notification, not wondering what you're missing, not feeling the phantom buzz in your pocket.
We call it the quiet mind. It's what yofo is designed to help you rediscover.
Ready to stop scrolling? Join the waitlist and be among the first to experience a calmer information diet.